Is celebrity culture part of a social hierarchy Refer to at least two Essay

Is celebrity culture part of a social hierarchy Refer to at least two academic sources in your answer and provide examples - Essay Example While political leaders and aristocracy still hold high importance and are themselves now celebrities, being a celebrity no longer requires political attachment. Television and film have become vehicles for celebrity, created through popularizing the image of actors and putting their personal lives in view of the public. In the more recent period of time where new media has become a concept from which public attention is developed, anyone with the proper equipment can find a way in which to gain the notice of the public, creating a sensation that provides instant, if often short-lived, celebrity. While gaining celebrity requires the smallest reason in order to gain the public’s attention, status within the category of celebrity has an informal, but crucial range of importance. Rolph and Kirby define the term celebrity through earlier English terminology in contrast to contemporary usage. Earlier terminology refers to giving honour and dignity upon someone who had earned this s tatus. The current usage refers only to someone who has gained attention, the concept of honour and dignity far removed from the culture of celebrity. In reference to the more contemporary usage, Rolph and Kirby state that a celebrity is someone who has â€Å"the condition of being much extolled or talked about† (Rolph and Kirby, 172). ... They argue that while some scholars consider the concept of ’celebrity’ to have been in existence throughout history, going back as far as Alexander the Great in order to define those who have had celebrity status. Other scholars suggest that celebrity is primarily a social construct that came into existence with the equalization of the common man through the â€Å"democratization of reputation† (Rolph and Kirby, 174). They further the argument of the contemporary nature of celebrity by suggesting that it is more defined by the late twentieth century as it has been â€Å"premised on the economic conditions of capitalism† as reputation has become commoditized (Rolph and Kirby, 174). Celebrity has been developed through the need to create attention for individuals who then capitalize on that attention in order to earn money. However, it must be noted that often it is the managers and owners of the medium through which the celebrity works who promote the sens ationalized popularity of the individual on whom the celebrity is centred. Social hierarchy has existed throughout history, different sets of people being divided by sometimes arbitrary definitions from which status is gained or lost. According to Sidanius and Pratto, social hierarchy that is defined by gender and age are universal across cultures. However, groups that have been created in response to the development of the culture have more arbitrary definitions for how social hierarchy is defined. The creation of arbitrary sets of social groups, like that of celebrity, is usually caused by the increase economic surplus as it is sustained within a culture (Sidanius and Pratto, 299). In other words, as disposable income rises and survival is less relevant in priority,